Over the last 18 months, market leaders adapted dramatically because of emerging technologies. This evolution demonstrates the urgency of remaining relevant in an increasingly dynamic market environment.

One key insight emerges from our reporting: what worked previously often fails now or tomorrow.

Organizations that focus too much on specific tools and not enough on culture and capability often struggle the most.

What many observers failed to anticipate is the pace of change. Starting with early pilots, organizations have experienced exponential scaling throughout the entire market.

Key Takeaways

• Emerging standards are changing the way that organizations approach data privacy.
• The sophistication of advanced technologies necessitates new skills across technology organizations.
• Competitive advantage is less driven by individual technologies and more on organizational culture.